The Hidden Cost of “Testing the Market” as a Seller.
Executive Takeaway Launching a premier property above fair market value does not test buyer appetite; it dilutes your most valuable asset—early market momentum—and surrenders negotiating leverage. In competitive New England micro-markets, disciplined day-one positioning consistently outperforms reactive price reductions in preserving your ultimate net proceeds. The Costly Illusion of the “Aspirational” Launch When preparing a […]