Melissa Kiehl
Coldwell Banker Realty

Staged homes sell 73% faster

With current mortgage rates low and rent on the rise, the math has shifted for the nation’s renters. It’s more affordable to be first-time homebuyer than to rent in many U.S. cities.  As a result, demand for homes has been high. Home prices are up more than five percent since last year, and values have recovered from last decade’s downturn in-full.  More than 5 million homes sold in 2018 and 2019 is looking strong as well.

For home sellers, this is excellent news — it’s easier to command high prices when the housing market expands.  Through a process known as “home staging”, sellers can invest a little bit of money into their sale and earn themselves a huge, huge return.

Furthermore, according to the Real Estate Staging Association, homes which are staged before going on the market sell 73% faster, on average, than their non-staged counterparts.



What is home staging?

The real estate market is competitive and sellers should always be looking for ways to gain an edge over the competition.  One way to “beat the competition” is to sell your home on the cheap.  A lower sale price versus comparable homes will attract offers from buyers, no doubt, but you’ll net less cash than if you had priced your home at its actual market value. 

Another way to make your home stand out is to make expensive home improvements prior to listing for sale.  Replacing your home’s kitchen or bathrooms can add to the property’s value, but making renovations can cost tens of thousands of dollars. There’s also no guarantee your improvements will attract buyers.

A third, and often better, approach is to “stage” your home for sale.  Many homeowners are familiar with the concept of home staging, thanks to reality television. Home staging is the art of preparing a home for sale.  Via home staging, you aim to improve the flow of your home, to eliminate clutter, and to make your home appear bigger and brighter.

A professional home stager is an expert in the art of preparing homes for sale.  And, because most buyers now begin their home searches online, having your home professional staged appropriately can be crucial toward that first step of attracting an interested buyer.

A non-staged home can present worse in photographs as compared to a staged one. Staged homes are often more likely to get a walk-through.




How much does home staging cost?

There are two ways by which professional home stagers charge their clients. Some charge by the hour on a consultant basis; and others charge a flat rate for their time.  All will charge for “materials” required during the home staging process, which may include temporary furniture, artwork, and home accessories.  Estimates are typically provided free-of-charge.

The cost to stage a home depends on the size of the home and the extent of the work, fees can be lower or higher.  Do not shrug this off. Home staging is an investment in the sale of your home. It’s not uncommon for a several hundred of dollars investments to yield a several thousand dollar returns. 

Plus, if staging helps your home to present better online, it will be worth every penny you pay. You can’t sell your home, after all, if nobody comes to see it. This is true no matter what your home’s asking price.

A good home stager will do a cost-benefit analysis to help you understand your options. Consider everything presented.




We pride ourselves on providing the same level of service to every client.  

  • Home staging
  • Professional photography
  • Floorpans 
  • Directed range of marketing products 

are services we offer to all of our valued clients -- at no extra cost.  


Another look at our before and after photos, contact us and see what we can do for you!